Lego meets ipod.When cults collide.

So. The commercial that gets remembered from the Super Bowl is the one for GoDaddy. Figures. I was gonna link to it but screw it. I guess it had a bit of the old dot-com flair, and face it, sex sells. Tits are viral. That spot is already in the top 10 blog posts, and the fact that NFL commissioners pulled the second spot before it could air only puts the icing on the cheesecake.

I've got nothing against cheesy commercials, really. I mean in the end, us advertisers are just shills hawking crap to the lowest denominator, and when we get away from that too much, spots look as ridiculous as an Obsession ad.

On the other hand, when you have such a big audience, it seems to me like this huge opportunity to do something. Clever. Smart. I don't know, just try to inject some integrity into your brand. Instead, everybody is still pressing the same panic button they started pounding after the bubble popped. "Forget it! Dive! Dive! Dive!" Straight to the retail message and the murky, uninteresting and surprisingly shallow depths of advertising. Cheesecake. Flag waving. MC hammer.

OK. I'm gonna really stop talking about advertising now. I'll make myself sick.